Case study: New Plymouth

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18 June 2020

New Plymouth District presents an example where a region has showed a steady change in performance since 2013. Traditionally one of New Zealand’s wealthiest regions, it now ranks close to the middle of the pack and is edging lower each year.

Up until now, Councils have anaylsed their communities at the regional level. It has been difficult and time-consuming to determine how individual townships or communities are performing. Dot Loves Data can now clearly show the stark differences within regions. We also use a continuous time series to show how regions are changing over time, both economically and socially across a multitude of variables such as business resilience, crime, affluence, housing quality, gambling and employment.

New Plymouth District presents an example where a region has showed a steady change in performance since 2013. Traditionally one of New Zealand’s wealthiest regions, it now ranks close to the middle of the pack and is edging lower each year.

On the surface, average household income is good at $72,000, homeownership levels are high at 70.1%, unemployment levels are in line with the national average at 5.03% but climbing, and educational attainment is slightly below the national average in terms of adults with qualifications and school leaver performance.

However, the trend has been consistently downwards on each of these measures since 2013, which a 5 yearly census is too late to show.

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Oakura

Within New Plymouth District, Oakura is an affluent community with a household income level of $1113,469, 97% of homes having access to a vehicle, good quality housing without damp and mould and low levels of unemployment.

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Moturoa

The Moturoa community, on the other hand, has less than half Oakura’s household income, a much larger number of homes without access to the internet (26.1%) or a vehicle (7.9%) and the unemployment rate is 9.31%. The need for investment and support in Moturoa is starkly different to Oakura.

Having access to this localised information helps inform investment decisions and presents a much clearer picture of local wellbeing.

If you’d like to see information about your own community please do not hesitate to contact Dot Loves Data.

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