Overall sales climbed 6.6%, highlighting the growing trend of an extended Black Friday - Cyber Monday shopping period.

Millennials & Gen X the Black Friday Consumer Powerhouses!

‍Dot Loves Data has used ANZ transactions data to reveal the nuanced spending habits of NZers on Black Friday.

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Kiwis turned Black Friday into a win for local businesses, spending a total of $504 million, with a $128 million surge on Black Friday deals alone.

Overall sales climbed 6.6%, highlighting the growing trend of an extended Black Friday - Cyber Monday shopping period.

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Generational Spending Trends

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💳 Millennials led the charge spending $45 million, followed by Gen X at $37 million, up 150% from an average November day. They splurged on sports, hobbies, books, and home improvement.

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🛠️ Gen Z shifted their focus from fashion to home-related purchases, signalling Gen Z is perhaps putting down roots and settling into homes.

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🌿 Baby Boomers doubled down on home and garden, yet remained surprisingly restrained when it came to overall spending.

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Big Winners

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Home & DIY: +188%

Sports & Hobbies: +187%

Fashion & Beauty: +132%

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Key Takeaways

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Millennials and Gen X are the consumer powerhouses in New Zealand. Although Baby Boomers have accumulated assets, they're not spending at the same rate.

Kiwis are also keeping it local on Black Friday, showing they'll support New Zealand businesses across both online and in-store platforms if the price is right.

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Full story here - Click

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