Dot
Customer
Journey

A complete picture of your customers’ spending journey
See who stays loyal, who shops around, and where you can win back spend
Shopper

What you can uncover

Get clear answers to the questions that matter most
Where do your customers come from—and where do they go next?

Understand your customers’ movement before and after they visit you, so you can identify key neighbouring locations, competing destinations, and cross-shopping behaviours.

How much of your customers’ total spend are you capturing?

Measure the share of your customers’ spending that happens with you compared with other businesses, so you can better understand your position in the market.

Which stages of the customer journey drive the most value?

Understand how many stops your customers make on any given journey and how the order of purchasing impacts their level of spend.

Where are you losing customers to competitors?

See where customers are choosing competitors instead of you, and uncover opportunities to strengthen retention and win back spend.

Dot Journey can be provided at a brand, regional or store level analysis in the form of an insights pack, tailored to your areas of interest. Any key metrics identified could also be integrated into your data feed for an ‘always on’ look into Customer Journey behaviour.

Examples of how businesses use this report

Restaurants

Use this report to understand where diners go before and after visiting, how your venue fits into a wider eating or entertainment journey, and where there may be opportunities to capture more spend.

Shopping Malls

Use this report to see how customers move across the wider retail environment, which categories or destinations compete for spend, and how your centre fits into the broader shopping journey.

Hospitality venues

Use this report to understand how guests spend time and money around your venue, where they go before and after visiting, and how you compare with nearby competitors.

See how it could work for you

Contact us to find out how we can help you turn data into practical insight for your business.
Email us at hello@dotlovesdata.com