Moodalizer
Identifying the general mood across a topic, brand, or region.
Moodalizer has been used to answer questions like:
Are we more trusted than our competitors?
How do our clients feel about the service they’ve received?
Have attitudes towards being a New Zealander changed in the last year?
Moodalizer scans text-based data and summarises results using 8 key emotions: trust, joy, anticipation, surprise, sadness, fear, anger, and disgust. The intensity of each emotive reading is also measured so you can understand how strongly people feel and what actions to take.
Results can be provided as a one-off report, or a recurring data feed which can be operationalised into your own environment.
Moodalizer can be run over client-owned data to enable a deeper look into the emotions around a business. Our clients have used Moodalizer on call centre transcripts and customer emails to track how clients have felt about the service or support they’ve received.
Moodalizer analyses the sentiment and emotion across New Zealand’s mainstream media content every day – so you’ll always have your finger on the pulse. To date, Moodalizer has processed over 1 million online articles since 2018.
