Us
Unique segmentation that changes as your customer changes
Us is unique because unlike other segmentation products, the data and segments change as your customers change.
Find out moreUs allows you to better care for your customers and be laser-targeted with your campaigns. It’s been used by our clients to answer questions like:
What type of people should I be marketing to?
Who are my customers and how do I reach them?
What type of people are my most valued customers?
Through Us, you can even directly target specific audiences through DOT’s media buying partners – Eyeota and EightyOneM.
Dynamic data sources including consumer spending, property, utility, and civic data is used alongside refined geographic modelling to create 16 segments within New Zealand's population. The segments are structured within a grid system that illustrates relative urbanality and deprivation levels.
Data is updated as frequently as monthly, and segmentation data is re-evaluated annually to see whether New Zealand is changing.
Us works best for organisations with a large customer base with physical addresses. This is because you can integrate your own data into the dashboard which allows you to understand what the segments mean in relation to your data, and which customers are important to you.
SKY uses Us to better understand their customer base and possible target audiences. DOT also helped overlay SKY’s customer data so links between viewer behaviours, value, and tenure can be analysed.
InterIslander uses Us to see who is travelling, when they are travelling, and on what type of fares. This data informs marketing strategies and fare packages.
SKY uses Us to better understand their customer base and possible target audiences. DOT also helped overlay SKY’s customer data so links between viewer behaviours, value, and tenure can be analysed.
InterIslander uses Us to see who is travelling, when they are travelling, and on what type of fares. This data informs marketing strategies and fare packages.
